Global Master in Fashion and Luxury Management
Rome, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 16,000 *
STUDY FORMAT
On-Campus
* scholarship up to 25%
Introduction
Rome Business School’s Global Master in Fashion and Luxury Management is the ideal choice for all those wishing to develop solid management skills to work in the Fashion & Design Management industry and become fashion and design specialists, trend researchers, fashion communicators, brand specialists, and be competitive in the international job market.
Global Master in Fashion and Luxury Management Overview
The Master in Fashion and Luxury Management aims to train professionals with a passiofortlearningrn making an impact on the Fashion and Luxury system, market, and industry. Participants will take advantage by studying the concept of Italian luxury style and “Made in Italy” fashion tradition directly in Rome, the heart of luxury.
Students will first equip themselves with general core knowledge in management, then learn the fundamentals to operate in these industries, and with the understanding of the new technology, they will be fully ready to make an impact in the world and accelerate their professional careers.
Shape your professional path through 4 pillars:
True link with companies
An international network of partner companies will directly impact the student's academic experience through the Business Practice LAB, Company visits, in-class exercises, and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.
Internationality
Rome Business School is proudly the most international business school in Italy. Every day we are capable of immersing our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students can participate in boot camps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome, Tuscany, London, and China, and a Grand Tour of Italy.
Professional Impact
Our goal is to have a true impact on our students' professional careers, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our student's profiles through structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions, and soft skills programs.
Higher Purpose
Following our motto, Better Managers for a Better World, we believe in managers who build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative and to drive change in society starting within their own companies.
Why choose our Global Master in Fashion and Luxury Management
Company Visits
Exclusive fashion and luxury company visits to immerse yourself in the glamour of the fashion luxury industry. Experiential visit to GUCCI, Valentino, Hugo Boss, Bulgari & Fendi to understand how each company manages its value chain, the customer experience of a Luxury brand/industry-specific, how they manage the different communication channels, the segment market trends, etc.
International Bootcamp in Paris included in the Master
Put global leadership into practice and enrich your CV with an extraordinary international experience as you immerse yourself in the world of business. Embrace the role of a global student: broaden your professional horizons and build global connections through an engaging one-week boot camp. The Master's program offers a unique opportunity with its immersive Bootcamp in Paris included in the cost. You can also explore the vibrant cores of some of the world's most cosmopolitan cities, including Silicon Valley, Paris, Rome, Lagos, Doha, London, Qatar, China, or Tuscany.
Business Practice Lab with Valentino
During the Business Practice Lab workshop with Valentino, students will work with managers to define a strategy for guiding customers through the buyer's journey of VALENTINO products. Students will have the opportunity to step into the shoes of the Head of their label, develop a global fashion or luxury brand, and define operational strategy, market positioning, and pricing. They will be guided to define product assortment and distribution strategy as a Global Manager.
Impact on career
Rome Business School achieved a 97% placement rate. More than 69% of students found a new job within six months of completing their Master's degree and more than 50% before completion. Our students find jobs in prestigious companies such as LuisaViaRoma, Vince, Versace, Max Mara, and La Rinascente.
Business in action
The program offers extensive networking opportunities with industry professionals, RBS CAB board members, and business partners through company visits, guest lectures, and Capstone projects. It includes business case assessments of recent successful brand stories and a Business Practice lab with Valentino, where students work on HR strategies for a luxury fashion company. They also engage in developing a global fashion or luxury brand strategy and get access to the VOGUE BUSINESS database for valuable insights. The Capstone Project involves real challenges from top industry companies or developing business plans for fashion and luxury products.
Eduniversal Ranking
Ranked TOP 30 on Masters Worldwide by Eduniversal.
Gallery
Curriculum
The Master’s in Fashion and Luxury Management aims to train young professionals with the managerial skills required to be effective specialists in luxury brands, product developers, and fashion researchers. They will be able to understand the luxury market and embrace new technologies for luxury and fashion innovation to grow sustainable businesses.
5% Start with Managerial Core
Acquire new skills and more knowledge about the world of economics
During the first module of the Master Fashion and Luxury Management, students will learn to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Specializing in Fashion and Luxury directly in Italy
During the second module of the Master in Fashion and Luxury Management, students will learn how to:
- The Fashion and the Luxury Market, its Sociology and its People:
- The Global Luxury and Fashion Markets, Groups, Brands and key players
- The Fashion and Luxury Industry, its Cultural Revolution, and sociology
- Fashion and Luxury Uniqueness in Customer’s Mind
- The success factors of Brand Origin, and the reasons for the success of ‘Made in Italy’
- People, Roles, Functions, and Managerial Competencies Linked to Fashion
- The Fashion World and the Management of Fashion Brands:
- The Fashion market segmentation, key categories, key players
- Branding and Positioning for Fashion Brands
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Events management
- The World of Luxury and the Management of Luxury Brands
- The Fashion market segmentation, key categories, key players
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Showroom management
- The role of the Store in generating – Desirability, Purchase, and Loyalty in Fashion and Luxury:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The Key Role of Sales Ambassadors in Store
10% Being an innovative and responsible leader in the fashion industry
New Fashion Tech, Future Trends and Global Leadership
During the third module of the Master in Fashion and Luxury Management, students will learn how to:
- Fashion Luxury Law:
- Luxury and Fashion Licensing, & Luxury Trademarks
- Legal and Ethical Aspects and Copy Right
- Fashion & Luxury New Tech and Big Data Analytics:
- New Tech, AI, and The Future of Luxury and Fashion
- Fashion & Luxury in the Metaverse
- Retail, Luxury and Fashion Analytics
- Sustainability & Future Trends:
- Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury
- Sustainable Fashion Production, & Fashion Supply Chain Management
- Conscious Fashion Campaigns (Case studies analysis)
- Business Ethics and CSR
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15%Business in Action
Practice Lab | In partnership with Valentino
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by Valentino managers.
They will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategies to guide customers through the customer journey of Valentino products.
5% Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Previous years’ experiences
The Practical Challenge:
Creating a loyalty offer for the Gen-Z audience, potentially benefiting from the recent brand upgrade effect.
The Practical Challenge:
To boost and increase online sales (which have increased in this last period, especially thanks to the Instagram shop), 2. expand the number of people who know the Amira brand and thus increase visibility, sales, and turnover.
Admissions
Scholarships and Funding
Based on their profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship.
- Lifelong Learning Scholarship.
- Executive Women Scholarship.
- Academic Excellence Scholarship.
- Entrepreneurial Grant.
- Better Managers for a Better World Scholarship.
- Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Program Outcome
- Understand the Fashion and Luxury market from a business, creative, and sociological point of view, and use their knowledge to develop an effective Brand strategy and successful execution.
- Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in the various Luxury and Fashion industries like Jewellery, Watches, Accessories, Fashion, and Leisure by understanding its key drivers, organization models, and Communication tools.
- Work on the Brand Image and Uniqueness to create a distinctive proposition that makes a Brand successful and relevant for Luxury Customers. In addition, you will develop an effective Communication strategy and holistic plan.
- Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, and Style by understanding the different roles and responsibilities in a Company organization.
- Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.
Program Tuition Fee
Career Opportunities
Throughout your Master's in Fashion and Luxury Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Merchandising Manager
- Luxury Brand Manager
- Luxury Retail Buyer
- Store Manager
- Visual Merchandiser
- Product Manager
- Market Research Analyst
- Luxury Fashion Consultant
- Marketing Manager
- Creative Director
- Area Sales Supervisor
- Designer or Stylist
The salary of our students after the completion of our Global Master in Fashion and Luxury Management increased by an average of 36%