Global Master in Marketing
Rome, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 14,500
STUDY FORMAT
On-Campus
Introduction
Become an expert in all the key marketing tools, tasks, and variables with Rome Business School’s Global Master in Marketing. Created to equip future global leaders with knowledge of strategic thinking and planning, data-driven decisions, new marketing technologies, and future trends.
The Global Master in Marketing is designed to sharpen your skills and embrace change as the most effective way to generate competitive advantages with new technologies. During the program, you will examine new psychology and customer behaviors and leverage the insights provided by marketing data analysis to design effective strategies. In addition, you will use digital platforms such as Google Analytics and integrate small data with big data to improve marketing communication campaigns, optimizing and personalizing customer profiles.
Shape your career path through 4 pillars:
A real connection with companies
An international network of partner companies that will have a direct impact on the student's academic experience through the Business Practice LAB, company visits, classroom exercises, and exclusive teachers who will bring the theoretical contents of the master's degree closer to the current professional reality.
Internationality
Rome Business School is proudly the most international business school in Italy. Every day we are able to immerse our students in a stimulating environment, thanks to our international faculty, our ethnically mixed classes, and our exclusive experience: Bootcamps. Students will have the opportunity to participate in boot camps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome, and Tuscany.
Professional Impact
Our goal is to have a real impact on the professional careers of our students, both through academic lessons and through our Career Services. In addition to lessons, our Masters offer different services to build the profile of our students through structured Career Services, corporate meetings with top international companies, Company Shadowing or Individual Coaching sessions, and soft skills programs.
Higher purpose
Following our motto, Better Managers for a Better World, we believe in managers who build companies with a higher purpose. For this, we will develop responsible and innovative leaders, capable of driving change in society starting from their own company.
Reasons to Choose our Global Master in Marketing
Business Practice Lab
Students will go on an experiential journey by participating in company visits (examples, for illustrative purposes only: Canon, Qatar Airways, Red Bull, Amazon Future Brand, Urban Vision, or innovative start-ups such as Quell).
Students will also carry out the following activities: role-playing games, Business Practice Labs with Porsche and Digital Consumer Journey Analysis
Career Impact
98% Placement Rate 1 Year After Completion of the Master in Fashion and Luxury Management Our Students Find Work in Prestigious Companies Such as Digital Angels, Unilever, Generali, Peroni, and P&G
International Bootcamp included in the Master
Practice global leadership and differentiate your CV by gaining international experience and learning the right skills. The International Bootcamp in Barcelona on Entrepreneurship and Design Sprint is included in the Master with EAE Business School.
Digital Marketing Certifications
Learn to manage campaigns on the main Digital Marketing platforms and prepare to successfully pass the certifications, increasing your professional profile with the Google ADS Search, Google Analytics 4, and Meta certifications.
Career Accelerator Program
Explore, Build, Engage, Act, Evolve An entire team of professionals provides our clients with a personalized Career Path, specifically designed to outline their professional profile and become a competitive figure in today's job market.
Admissions
Scholarships and Funding
Based on the personal profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing
- Early Bird Enrollment Scholarship.
- Lifelong Learning Scholarship.
- Executive Women Scholarship.
- Academic Excellence Scholarship.
- Entrepreneurial Grant.
- Better Managers for a Better World Scholarship.
- Student Loan Assistance Grant.
.Competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to apply as early as possible.
Curriculum
Participants will first equip themselves with basic general knowledge in management, then specialize in Marketing, mastering in particular digital marketing to add value to their corporate communication strategy and stand out as innovative and responsible leaders, with a growth mindset, fully ready to make an impact in the world and reach a career milestone.
Strategic Thinking and Planning in Marketing and Sales
During the first module of the Master in Marketing, students will learn to:
- Develop and implement marketing and sales strategies necessary to achieve planned objectives.
- Conduct strategic marketing, brand, and sales management, as well as design thinking and product development activities.
- Identify opportunities, threats, and possibilities for change within the business environment, orienting the strategy based on potential sales and marketing scenarios.
- Use the different marketing mix policies to create, communicate, and deliver values effectively through strategic thinking.
Data-Driven Decision-Making in Marketing and Sales
During the second module of the Master in Marketing, students will learn to:
- Marketing: The Core
- Marketing Fundamentals
- Understanding Customers and Competitors
- From Traditional Marketing to Digital Marketing
- Marketing Evaluation: Market Research, Information Management, Decision Making
- Customer Journey Mapping – CRM and Customer Experience
- Strategic Marketing:
- Marketing Strategy: The Why, the What, and the How
- Distribution and Multichannel Strategies
- Market Approach Strategy and Planning
- B2B Industrial Marketing
- The Value of Communication in Marketing
- Powerful Branding and Advertising
- Key Customer Management
- International Communication Strategies
- Understanding Digital Consumer Behavior:
- Digital Economy: A New Behavioral Framework
- Consumer Psychology and Decisions
- How the Consumer Brain Works: Understanding It to Optimize Digital Marketing Effectiveness
- Developing an emotional and engaging digital journey
- Neuromarketing and consumer research to gain data-driven behavioral insights
- Small data
- Digital Marketing and KPIs:
- Web Design and Website Management
- E-commerce Optimization (Google Analytics)
- Lead Generation: Google Adwords, Social Media Marketing, and Programmatic Advertising (Preparation for Google Ads Certification, Google Analytics 4)
- Search Engine Optimization (SEO)
- Evolution of Omnichannel in Marketing
Become an Innovative and Global Leader
During the third module of the Master in Marketing, students will learn to:
- Marketing Analysis:
- Online and Offline Data Acquisition
- Data Interpretation
- Data-Driven Marketing Strategy
- Big Data
- MarTech, Sustainability, and Future Trends in Marketing:
- From Web 1.0 Evolution to Web 5.0 Revolution
- Artificial Intelligence in Marketing, Machine Learning, Blockchain, Virtual Reality, Metaverse, NFT
- Business Ethics and Corporate Social Responsibility
- Creating Change in the World Through Purpose-Driven Marketing, with a Focus on:
- Sustainability and Overconsumption
- Smart Cities and Urban Mobility
Why Electives?
The goal of Rome Business School is to create future managers, entrepreneurs, and professionals ready to seize the advantages of digitalization, to go global, and to have a positive impact on society.
Elective courses are the perfect tools for students to increase their employability with targeted and in-demand skills:
- They help students create a market niche and become more competitive.
- They help students learn about courses they might not otherwise encounter.
- Offer a unique curriculum that develops specific life and career skills.
- Are divided into 4 main areas of interest: Innovation and Growth, Technology and Digitalization, Industry Focus, and International Business.
Practice Lab | In partnership with Porsche
Rome Business School's Practice Lab is where theoretical concepts are put into practice and participants learn through experience.
The Practice Lab is run by managers from leading national or international companies in the sector/industry, who examine various specialist knowledge, work on exercises, and network, sharing their experience and expertise with the students.
The Lab is entirely managed by the School's partner companies and the activities included are specific to each program and objective of the Master.
Students will gain the knowledge needed to earn the master's certification in Digital Marketing.
Business in Action - Hands-on lab
After studying industry trends, immerse yourself in global trends.
2 sessions on how to find sources to identify global trends, and understand them and their impact on business, with guest lectures, Q&A sessions, and class discussions.
- The future of work
- AI, Blockchain, and Technology
- The World in 2030 Future Scenario (UN, WB, ECB)
An educational experience
At the end of your training experience, you will have the opportunity to demonstrate your skills by tackling a real business challenge. Use your talents to identify opportunities and create a truly innovative strategy.
Tackle a real business challenge. You can choose to be part of a small team and design an innovative marketing business plan or a functional operational plan based on theoretical research.
Work on one of two real business challenges of a specific company. Choose between a Business Plan or a Marketing and Sales Plan.
Previous years' experiences
The Practical Challenge:
The capstone is a startup launched in 2019 in Sweden, offering an app that helps manage and reduce food waste at home. The startup is a one-person company (the founder) and focuses on the product, reaching 11,000 subscribers. The challenge is to develop a marketing and sales growth plan for the startup.
The Practical Challenge: Unilever
Create a stronger content strategy for Unilever’s virtual website tour by creating an interesting branding strategy using unconventional tools and an out-of-the-box mindset.
Program Outcome
- Mastery of Marketing Fundamentals: Gain a comprehensive understanding of the fundamental elements of the Marketing Mix, including the models and tools essential for their effective implementation within an integrated marketing management system.
- Strategic Marketing Competence: Develop the ability to create a strategic marketing plan that is effective and coherent. This plan must be based on the use of analytical models, particularly within the strategic areas of market assessment and selection, positioning, differentiation, market entry/exit, and competitive landscape assessment.
- Market Trend Awareness: Demonstrate a deep understanding of the most crucial “inflection” points in current international market trends, including notions of de/globalization, digitalization, sustainability, climate change, and new technologies.
- Digital Marketing Expertise: Cultivate the skills needed to create a digital marketing plan that harnesses the potential of big data platforms, leverages knowledge about new psychology and consumer behaviors, and adapts marketing strategies to the ever-changing digital landscape.
- Ethical Leadership in Business: Develop strong leadership skills with an emphasis on innovation, responsibility, and ethical behavior. As an innovative, responsible, and ethical leader, you will be prepared to lead in a rapidly changing business environment.
Program Tuition Fee
Career Opportunities
Career and Entrepreneurship Services
During your Global Master in Marketing you will be accompanied and supported by our Career Center team. With over 10 years of experience in the education sector, we help young talents and managers build their future, guiding them along the path best suited to their skills, desires and professional goals.
To give our students the best support in achieving their professional goals, we have structured our Career Center into two main areas:
Occupational Pathways
Professional processes are not the same for everyone. That is why we have designed different paths for different professional moments. Through a detailed analysis of the student's background and future prospects, we will help him choose the path that best suits him and he will have a team of specialized professionals who will advise him throughout the process. Our advisor will provide him with the necessary tools to fully exploit his potential and achieve the professional advancement he is looking for.
Entrepreneurial Pathways
Are you thinking of starting your own business or dreaming of becoming the fresh, innovative driving force behind an organization? The Entrepreneurial Pathways will equip you with the skills, intuition, and curious mindset to identify new opportunities, make connections, and start new business ventures. It will require you to step out of your comfort zone to be bold and create innovative solutions.
The master's degree is particularly suitable for those who want to pursue a career in the following roles:
- Marketing and Communication Manager
- Brand Manager
- Social Media Manager
- Business Developer
- Sales Manager
- Trade Marketing
- Digital Marketing Manager
- Media Planner
- Content Editor
- Key Account Manager
- Digital Manager
- Product Manager
- Copywriter
- Engagement Manager
The salary of our students after completing the Global Master in Marketing has increased by an average of 23%.