International Master in Arts and Culture Management
Rome, Italy
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 8,900 *
STUDY FORMAT
On-Campus
* scholarship up to 25%
Introduction
The Master of Arts in Arts and Culture Management program aims to develop managerial key competencies for managing and leading creative organizations, cultural events, and art products, communicating impactful cultural brands, and standing out as innovative, creative, and responsible leaders in the global arts and culture industry.
International Master in Arts and Culture Management Overview
The Master in Arts and Culture Management is designed to develop managers & professionals who will embark on a managerial role in the Arts and Culture international sector. The Master in Arts and Culture Management aims to introduce and develop an understanding of concepts, principles, tools, and techniques of cultural management, and to highlight how to deal with current issues in the field of culture and arts.
The master’s program offers great exposure to companies and professionals in the field. Students will take an experiential route such as company visits, and lectures with art world professionals such as UNESCO, Rome Opera House, the National Gallery of Modern Art, the MAXXI Museum, and others.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professionals in building their careers and RBS to create the best learning experience possible, thanks to Business Practice LAB, Company visits, in-class exercises, and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome, and Tuscany, and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Master around our students’ professional and personal growth, providing different services and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions, and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Master is fully dedicated to a higher purpose in business, Corporate Social Responsibility, and the creation of a sustainable approach and mindset to business
Why choose our International Master in Arts and Culture Management?
Career Impact
98% placement rate, with over 70% of students finding a new job within six months of finishing the Masters and over 50% before the completion of the Masters. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, and Leonardo da Vinci Museum Experience.
Business in Action
Spend 12 hours in the Practice Lab, where theoretical concepts are put into practice and participants learn through experience. You will create a fundraising campaign, walk in the shoes of a Museum Curator, learn how to buy exhibits, and arrange the restoration of artifacts. Powered by MAXXI MUSEUM.
Practice-Oriented Learning
Unlock your potential in event management by immersing yourself in the dynamic world of the CONNEXION Arts Festival, a spectacular arts celebration presented by RBS in collaboration with Fondazione Musica per Roma at the iconic Auditorium Parco della Musica – Europe's largest arts venue. Our experiential module takes your learning to the next level as you master the art of managing a theatre firsthand at the historic Teatro Dell’Opera di Roma, a cultural gem in operation since 1880. Elevate your skills and gain invaluable hands-on experience.
Company Visits
Gain insights into how companies such as Galleria Nazionale, MAXXI, and Teatro dell’Opera di Roma operate on a day-to-day basis. You will have the opportunity to meet and learn from the managers working in arts and culture, in addition to witnessing how the concepts learned in the course are applied in the real world.
Eduniversal Ranking
This Master has been ranked TOP 50 in Cultural Management/Creative Industries Management Worldwide by Eduniversal Ranking.
Gallery
Admissions
Scholarships and Funding
Based on their profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 8 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship
- Study in Italy Initiative Scholarship
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Grant
- Entrepreneurial Grant
- Better Managers for a Better World
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Curriculum
The program employs a highly qualified faculty of arts and cultural professionals, academic experts, and advisors who will share their vast experience and provide quality education. Students will be immersed in a stimulating and interactive learning environment that will foster the development of their professional skills.
During the master’s program, students will also have the opportunity to participate in hands-on workshops, and tours of museums and cultural institutions, and collaborate on group projects that reflect real challenges in the field. This will enable them to apply the knowledge gained in the classroom and develop practical skills that are fundamental to arts and culture management.
5% Start with Managerial Core
Develop core managerial skills to strengthen: communication, management, and art market skills
During the first module of the International Master in Arts and Culture Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Sharpen your leadership potential by leading cultural & creative industries & cultural institutions
During the second module of the International Master in Arts and Culture Management, students will learn how to:
- The Art of Managing International Arts & Culture:
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture
- Management of Cultural and Creative Industries:
- Elements of Cultural Heritage Management Powered by UNESCO
- Principles of Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age
- Management of Cultural Institutions:
- Cultural Event Management
- Museum Management
- Theater Management
- Principles of Performing Arts Consultancy
- Entrepreneurship in the Arts:
- Art Galleries Management
- Principles of Visual Arts Consultancy
- Creative Entrepreneurship
10% Being an innovative and responsible leader
Creative entrepreneurship, digital crypto art & new tendencies
During the third module of the International Master in Arts and Culture Management, students will learn how to:
- Legal and Economic Perspectives of Arts & Culture:
- Introduction to Business and the Law of Arts
- Get into Fundraising and Crowdfunding in the Arts
- Innovation & Creativity in the Arts:
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15% Business in Action
Practice Lab | In partnership with
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create a strategy to guide customers through the customer’s journey of MAXXI.
5%Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Program Outcome
- Identify the tools and techniques involved in a successful cultural management strategy.
- Develop extensive skills in tools and techniques used in managing effective cultural organizations.
- Apply management skills and concepts when writing a business plan for cultural companies.
- Analyse qualitative and quantitative data from cultural and creative industries for market research.
- Evaluate the alignment of the business plan with the organization’s strategy and competitive international environment.
Program Tuition Fee
Career Opportunities
Throughout your International Master in Arts and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Artistic Curator
- Cultural Manager
- Event Planner
- Project Manager in artistic and cultural organizations
- Creative Director
- Gallery Manager
- Cultural Mediator
- Head of Cultural Events
- Fundraising expert for Cultural Organisations
Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters, and museums.