International Master in Digital Marketing and Business Transformation
Rome, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 8,900
STUDY FORMAT
On-Campus
Introduction
The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent and developing new capabilities and competencies. This master also allows its participants to understand digital platforms and channels, define an integrated omnichannel marketing strategy and manage and maximize digital performance through analytics.
Shape your professional path through 4 pillars:
Real Link with Companies
An international network of companies’ partners to help young and senior professionals in building their careers and RBS to create the best learning experience possible, thanks to Business Practice LAB, Company visits, in-class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Master around our student’s professional and personal growth, providing different services and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Master is fully dedicated to a higher purpose in business, Corporate Social Responsibility and the creation of a sustainable approach and mindset to business.
Why Choose Our International International Master in Digital Marketing and Business Transformation?
Career Impact
+23% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like Generali, Group M, Digital Angels
Think Big & Go Global
Think big and go global, choose among 4 continents and 9 International boot camps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China and Silicon Valley (US), and have an immersive and stimulating experience, focused on the topics of the business world.
Be Guided by an Industry Leader
Get guided and learn from the Program Director Sabina Eminence. She is an accomplished international manager with a background in top-tier brands. Her career spans from Nestlé to Mastercard, involving roles in marketing, innovation, and business development. She currently serves as a Partner at YourCMO, offering management and marketing consulting services.
Business in Action
Gain real-world experience in digital business transformation. You'll learn about diverse business models, master digital marketing tools, and work with industry experts. Engage in a Digital Marketing Business Practice Lab (Digital Marketing Business Practice Lab with GroupM) and capstone project to apply your knowledge to real-world scenarios.
Program Content Highlights
Learn the fundamentals of Digital Business Transformation, including assessing digital maturity. Master website optimization, SEM, SEO, social media marketing, and content strategies. Gain expertise in marketing analytics to make data-driven decisions, all while practising with business representatives.
Gallery
Admissions
Scholarships and Funding
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Enrollment Incentive
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Scholarship
- Entrepreneurial Grant
- Better Managers for a Better World Scholarship
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Curriculum
Develop Managerial Digital Skills & Digital Business Vision
During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:
- Managerial Economics -This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning
- Entrepreneurship and Business Planning -With this module, the managerial skills required to understand a Business Plan and its structure will be developed
- Business Strategy -Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations
- Accounting & Budgeting -This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP
- Project & Operations Management -With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems
- Marketing: Traditional and Digital -Students will learn the application of marketing principles in organizational decision-making
- Human Resource Management -This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention
- Data Analytics for Managers -This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies
Implement digital business strategies & master digital marketing
During the second module, students will learn:
Digital Transformation: Business models and systems in a digital Era
- The digital economy and the new business models
- Digital Strategizing: how to transform your business into a digital one
- Challenges in introducing digital strategies
- Identification of success factors for digital strategies
- Agile digital strategy management
- Data Analytics as foundation of the digital transformation
Digital Organization, Automation & Technology
- Characteristics of the digital organization
- Digital maturity models, digital maturity assessment
- Capabilities of digitally transformed companies
- Digital transformation of the organization
- Digitalizing customer experience and digital customer relationship management
- Let’s see some cases
Web Optimization, Digital Marketing, Communication and Tools
- Web and e-commerce Optimization (Google Analytics)
- Lead generation: Google Adwords, Social Media
- Marketing and Programmatic Advertising (Preparation for Google Ads Certification)
- Search Engine Optimization (SEO)
- Omnichannel Marketing: Email, Mobile, Proximity
- Marketing and Wearable Techniques
- Let’s see some cases
Digital PR and Content Strategy
- Content Creation, Branded Content, and Communication Strategy
- Content and Display Advertising
- Video and Visual Story Telling
- Influencer Marketing and Applied Creativity
Manage Emerging Technologies and Develop future Driven and Innovative Mindset
During the third module, students will explore:
Digital Customer Management: Data, Insights and Analytics
- Digital Customer Management and Behaviour
- Market Research and Customer Insights
- Data-Driven Strategy
- Legal Issues when Marketing Online: Advertising, Data Protection, Intellectual Property
- Cybersecurity
Tech Future Vision
- Future of Business: Smart Technology and Industry 4.0
- AI, Virtual Reality and IoT in Digital Marketing
- Why Blockchain in Marketing?
- e-reputation, and Crisis Management
- Business Ethics and CSR
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive
- Electives expose students to courses they might not have encountered otherwise
- Electives provide a one-of-a-kind curriculum that fosters life and career skills
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Program Outcome
The International Master’s in Digital Marketing and Business Transformation aims to train professionals passionate about learning how emerging technologies can create innovative businesses or transform existing ones, corporate culture, customer experiences, and relationships to meet changing business dynamics and new market demands.
Furthermore, students will become digital leaders, leveraging their digital fluency to develop new skills and competencies.
Learning Outcomes
- Demonstrate solid managerial core competencies, including business strategy & planning, project & operations management, and budget management
- Navigate comfortably among different digital business models and foster digitalization upgrade of the business they operate in
- Optimize digital performance of own channels and plan successful digital media campaigns and content strategies
- Master digital insights and analytics to make effective data-driven decisions
- Effectively collaborate with colleagues, partners and external stakeholders to maximize the business impact – and ECG impact – of their actions
Program Tuition Fee
Career Opportunities
Throughout your Master's in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The Master’s program in Digital Marketing and Business Transformation is particularly suitable for those who want to pursue careers in the following roles:
- Marketing/Director in Business Development
- Digital Transformation Manager
- Digital Business Manager
- Digital Business Analyst
- Marketing Manager
- Digital Marketing Manager
- Account Manager
- Media Planner
- Branded Content Specialist
- Communication Specialist
- Programmatic Specialist
- Web and Media Analysts
- Media Relations and Digital PR Specialist