International Master in Fashion Management
Rome, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 8,900
STUDY FORMAT
On-Campus
Introduction
The Master in Fashion Management, online or on-campus, develops managers & professionals who will embark on a new role in the fashion sector; starting by understanding the pattern of success of the ‘’Made in Italy’’ brand with a focus on fashion, to one aimed at the world of fashion management, luxury management, fashion branding & communication strategies, fashion event management, sales techniques for sales in the fashion industry, digital fashion transformation, and event and integrate arts, culture, and luxury through a variety of activities and events held and conducted at the school.
Shape your professional path through 4 pillars:
Real Link with Companies
An international network of companies’ partners to help young and senior professionals in building their careers and RBS to create the best learning experience possible, thanks to Business Practice LAB, Company visits, in-class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Master around our student’s professional and personal growth, providing different services and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Master is fully dedicated to a higher purpose in business, Corporate Social Responsibility and the creation of a sustainable approach and mindset to business.
Why Choose Our International Master in Fashion Management?
Business in Action
- You'll work on a team-based Capstone Project addressing real challenges in the fashion industry or within your current company. You'll have access to the VOGUE BUSINESS database for valuable insights into the fashion, beauty, and luxury sectors
- Engage in a Business Practice Lab with a leading fashion industry partner Valentino, where you'll meet managers, participate in hands-on activities, and collaborate on specific tasks
Experience the “Made in Italy” Fashion and Luxury Excellence
- Network through company visits and meetings with top fashion companies. Previous intake students had the chance to learn from and meet big brand managers of Fendi, Valentino, Versace, D&G, Bulgari
International Bootcamp
Be a global student and broaden your professional horizons. Begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs, in Barcelona, Paris, Rome, Tuscany, London, Nigeria, Qatar, and China. Grand Tour of Italy or Silicon Valley (US).
Career Impact
+26% Salary Increase, after 1 year of completing the Master in Fashion Management. They work in prestigious companies in the Fashion Industry such as: Versace, Max Mara, La Rinascente, Yves Saint-Laurent.
Gallery
Admissions
Scholarships and Funding
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship
- Lifelong Learning Scholarship
- Executive Women Scholarship
- Academic Excellence Scholarship
- Entrepreneurial Grant
- Better Managers for a Better World Scholarship
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Curriculum
Develop Managerial Competencies to Lead Fashion and luxury products, brands and companies
During the first module of the International Master in Fashion Management, students will learn how to:
- Managerial Economics - This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning
- Entrepreneurship and Business Planning -With this module, the managerial skills required to understand a Business Plan and its structure will be developed
- Business Strategy -Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations
- Accounting & Budgeting -This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP
- Project & Operations Management - With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems
- Marketing: Traditional and Digital - Students will learn the application of marketing principles in organizational decision-making
- Human Resource Management -This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention
- Data Analytics for Managers -This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies
Do Impactful Marketing, Branding, Digital Communication & Sales of Fashion & Luxury Offering & Manage Fashion Events
During the second module of the International Master in Fashion Management, students will learn how to:
The Fashion and the Luxury Market, Sociology and People
- Fashion & Luxury uniquenesses in Customer’s mind
- The Fashion Industry, its Cultural Revolution and Fashion Sociology
- Fashion Industry and the Success Factors of ‘Made in Italy’
- People, Roles, Functions, and Managerial Competencies Linked to Fashion
The Role of Design, Style, Production, Merchandising & Buying in the Success of a Brand and a Collection
- Trends in Style, the Importance of Quality and Craftmanship
- The Importance of Materials and Fabrics
- The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI
How to Build a Top Brand: the Branding and Positioning mantra and the Marketing Behind it:
- From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion brand founders and start-ups
- In-Store Communication, Visual Merchandising & Buying
- The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
- Fashion Styling
- Collaboration’s role in Building hype
- Success stories on Brand Building (Tod’s, Bulgari)
- Experiential Marketing: The case of GUCCI, Valentino, Versace
The Crucial Role of the Store in Fashion in Generating Desirability, Purchase and Loyalty:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The Key Role of Sales Ambassadors in Store
Embrace New Tech for Fashion, Innovation and Sustainable Fashion Business
During the third module of the International Master in Fashion Management, students will learn how to:
New Tech for Fashion, Innovation & Fashion Law
- Fashion Tech & Innovation
- Fashion Design & Clothing Technology
- Fashion in the Metaverse and Fashion Gaming
- Fashion Law: IP/Trademark Issues, Copying and Counterfeiting
Sustainable Fashion & Ethics
- Sustainable Fashion Production & Fashion Supply Chains
- Business Ethics, CSR and Conscious Fashion Campaigns (Case studies analysis)
- The Global Fashion Industry: Recent Challenges and Fashion Forecasting
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Previous year experience
The Practical Challenge
Create a loyalty offering for the Gen-Z audience, potentially benefiting from the recent branding refresh effect.
Program Outcome
The Master will provide fundamental management knowledge, followed by acquiring skills in Fashion Industry Management, specifically mastering fashion branding and communication, luxury management, fashion sales management, public relations and fashion events management, customer care, making an impact in the world, and achieving career milestones. Therefore, this master assists fashion leaders in leveraging digital technologies to understand fashion markets and customers.
Learning Outcomes
- Identify and develop effective managerial strategies for fashion businesses
- Learn and understand the specific characteristics and differences between the various types of production in fashion and luxury
- Analyze and perfect offline, online, and performance-integrated fashion system strategies, pertaining to marketing, branding and communication
Program Tuition Fee
Career Opportunities
Throughout your International Master in Fashion Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Merchandising Manager
- Luxury Brand Manager
- Luxury Retail Buyer
- Store Manager
- Visual Merchandiser
- Product Manager
- Market Research Analyst
- Luxury Fashion Consultant
- Marketing Manager
- Creative Director
- Area Sales Supervisor
- Designer or Stylist
The salary of our students after the completion of our International Master in Fashion Management increased by an average of 36%