International Master in Marketing and Sales
Rome, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 8,900
STUDY FORMAT
On-Campus
Introduction
The Master in Marketing and Sales was created to give professionals who work directly with consumers the key to business excellence by providing them with market-relevant skills. Professionals are empowered to change during the program and participants go through a process of change and personal development.
Master's Overview
The International Master in Marketing and Sales aims to train professionals capable of honing their skills and adopting change as a key tool to obtain competitive advantages. This program is aimed at those who know how to exploit new technologies, understand the importance of work-life balance, and promote professional ethics. Additionally, we are committed to developing, attracting, and retaining talent as a critical element to success in today's business environment.
Participants will have the opportunity to acquire solid basic managerial skills and subsequently specialize in the field of Marketing and Sales. In particular, they will develop an in-depth knowledge of digital marketing to enrich corporate communication strategies and stand out as innovative and responsible leaders. With a growth mindset, they will be fully prepared to make an impact in the world and achieve important career milestones.
Shape your professional path through 4 pillars:
Strong connection with companies
An international network of partner companies that will have a direct impact on the student's academic experience through the Business Practice LAB, company visits, classroom exercises, and exclusive teachers who will bring the theoretical contents of the master closer to the current professional reality.
Internationality
Rome Business School is proudly the most international business school in Italy. Every day we can immerse our students in a stimulating environment, thanks to our international faculty, our ethnically mixed classes, and our exclusive experience: Bootcamps. Students will have the opportunity to participate in boot camps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome, and Tuscany.
Professional Impact
Our goal is to have a real impact on the professional careers of our students, both through academic lessons and through our Career Services. In addition to the lessons, our Masters offer various services to build the profile of our students through structured Career Services, corporate meetings with the best international companies, Company Shadowing or Individual Coaching sessions, and soft skills programs.
Higher purpose
Following our motto, Better Managers for a Better World, we believe in managers who build companies with a higher purpose. For this reason, we will train responsible and innovative leaders, capable of driving change in society starting from their own company.
Accreditation
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Admissions
Scholarships and Funding
Based on the personal profile, experience, and proven motivation, the candidate will be able to obtain the assignment of a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing
- Early Bird Enrollment Scholarship.
- Lifelong Learning Scholarship.
- Academic Excellence Scholarship.
- Academic Excellence Scholarship.
- Entrepreneurial Grant.
- Better Managers for a Better World Scholarship.
- Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Curriculum
Participants will first equip themselves with general basic management knowledge, then specialize in Marketing & Sales, mastering in particular digital marketing to add value to their corporate communication strategy and will distinguish themselves as innovative and responsible leaders, with a growth mindset, fully ready to make an impact in the world and reach a career milestone.
Setting open-mindedness and knowledge management
During the first module of the Master in Marketing & Sales, students will learn to:
- Develop and implement the marketing and sales strategies necessary to achieve planned objectives.
- Conduct strategic marketing, brand, and sales management, as well as design thinking and product development activities.
Identify opportunities, threats, and possibilities for change within the business environment, orienting strategy based on potential sales and marketing scenarios. - Use different marketing mix policies to create, communicate, and deliver values effectively through strategic thinking.
Data-driven decision-making in marketing and sales
Students will learn to: during the second module of the Master in Marketing & Sales:
- Use consumer insights data to choose which marketing methods to keep, abandon, or add to your company's sales and promotional marketing strategy.
- Understand how to use Google Analytics and establish digital marketing strategies to help managers make better business decisions.
- Data can be used to increase the efficiency and effectiveness of a company's marketing mix tactics.
- Create models to analyze the evolution of sales channels.
Be an innovative and responsible leader
Students will learn to: during the third module of the Master in Marketing & Sales:
- Learn about the opportunities and risks offered by new digital trends, new technologies, and the organization's adaptation to the competitive global environment that exists in various ways.
- In a global, multicultural society, be able to manage globally and lead teams that act in a socially responsible manner.
Why Electives?
The Rome Business School aims to create future managers, entrepreneurs, and professionals ready to reap the benefits of digitalization, become global, and have a positive impact on society.
- Elective courses are the perfect tools for students to increase their employability with targeted and in-demand skills.
- Elective subjects help students create a niche in the market and become more competitive.
- Elective courses help students learn about courses they might not otherwise encounter.
- Elective courses offer a unique curriculum that develops specific life and career skills.
- The Rome Business School elective courses are divided into 4 main areas of interest: Innovation and Growth, Technology and Digitalisation, Industry Focus, and International Business.
Practice Lab | In collaboration with Porsche
Rome Business School's Practice Lab is where theoretical concepts are put into practice and participants learn through experience.
The Practice Lab is run by managers from leading national or international companies in the sector/industry, who examine different specialist knowledge, work on exercises, and network, sharing their experience and expertise with students.
The laboratory is entirely managed by the School's partner companies and the activities included are specific to each program and objective of the Master.
An educational experience
At the end of your training experience, you will have the opportunity to demonstrate your skills by taking on a real business challenge. Harness your talent to identify opportunities and create a truly innovative strategy.
Tackling a real business challenge. You can choose to be part of a small team and design an innovative HR business plan or a functional operational plan based on theoretical research.
Work on one of two real-world business challenges of a specific company. Choose between a Business Plan or a Marketing and Sales Plan.
Program Outcome
- Understand the fundamental Marketing Mix variables, frameworks, and tools as critical components of an integrated marketing management system.
- Develop an effective and coherent strategic marketing plan, leveraging the use of analytical frameworks in the strategic areas of market assessment and selection, positioning, differentiation, market entry/exit, and the competitive environment.
- Demonstrate an understanding of the most relevant inflection points in international market trends, such as de/globalization, digitalization, sustainability, climate change, and new technologies.
- Develop a coherent and well-integrated sales management plan.
- Develop business leadership skills as an innovative, responsible, and ethical leader.
Program Tuition Fee
Career Opportunities
During the International Master in Marketing and Sales, you will be accompanied and supported by our Career Services team. With over 10 years of experience in the training field, we help young talents and managers build their futures, guiding them along the path best suited to their abilities, desires, and professional goals.
To give our students the best support in achieving their professional goals, we have structured our Career Service into two main areas:
Occupational Pathways
The Career Acceleration Program will help you develop the knowledge, market insights, and tools needed to pursue a successful career in a specific industry. You will benefit from valuable connections with top-tier companies and recruiters.
RBS4Entrepreneurship
Are you thinking of starting your own business or do you dream of becoming the fresh and innovative driving force of an organization? We will provide you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and ultimately launch your business.
The master's degree is particularly suitable for those who want to pursue a career in the following roles:
- Communications Manager
- Brand Manager
- Social Media Manager
- Business Developer
- Sales Manager
- Trade Marketing
- Marketing Manager
- Media Buyer
- Content Manager
- Key Account Manager
- Digital Manager
- Product Manager
- Marketing Specialist
- Engagement Manager
Why study at Rome Business School
Rome Business School offers a comprehensive training program designed to provide participants with a competitive advantage in the market. Through careful analysis of international experiences, the school has developed a modern curriculum covering advanced managerial trends and techniques.
- Modern Training Offer: Courses focus on advanced managerial trends and techniques, including intercultural management and business-oriented social media usage.
- Highly Qualified Teachers: Faculty members are selected for their professionalism and experience, ensuring the delivery of both conceptual frameworks and practical insights.
- Career Services: Personalized services such as internship opportunities, CV reviews, and networking support help students access and thrive in the job market.
- Alumni Network and Community: Participants gain access to the Rome Business School Alumni Network, fostering ongoing connections and professional development opportunities.
- Loyalty Rewards: A loyalty card system offers points accumulation and discounts on training courses for participants.
- Unique Learning Content: Courses feature cutting-edge teaching content regularly updated based on cultural trends, accompanied by comprehensive study materials.
- Flexible Study Methods: Various study methods are available, including on-campus, remote, and in-house options to accommodate diverse learning needs.
- Applied Teaching Method: Courses incorporate exercises and real-life case studies to enhance learning and relevance for the job market.