Master of Arts in Digital Media and Global Communications
Niagara Falls, Canada
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
CAD 39,375 *
STUDY FORMAT
Distance Learning, On-Campus
* international students fees | domestic students fees: 17505 CAD
Introduction
The Master of Arts in Digital Media and Global Communications program at the University of Niagara Falls Canada is a professionally oriented degree program tailored to prepare graduates for careers in the dynamic world of digital media.
This 45-credit program, which can be completed in five instructional terms over 18 months, offers a solid foundation in intercultural storytelling across multiple platforms, including marketing, public relations, advertising, social media, gaming, eSports, entertainment and education.
Designed with flexibility in mind, the curriculum focuses on ideation, creativity and design for digital media, preparing graduates for roles such as digital marketing strategists, social media specialists, public relations and advertising executives, intercultural communications specialists and various producer, designer, manager, technical artist and entrepreneur positions.
Quick Facts
- Professionally oriented degree: Prepares graduates for diverse digital media and communications roles.
- Comprehensive curriculum: Covers intercultural storytelling across multiple platforms and emphasizes ideation, creativity and design.
- 18-month program: Consists of 45 credits spread over five instructional terms.
- Strong focus on skills: Develops problem-solving, digital mindset, communication, demonstration, technique, application, aesthetic fluency and professionalism.
- Capstone project: Students organize and present a portfolio of work, showcasing their skills, knowledge and abilities for a successful career in digital media and global communications.
Admissions
Scholarships and Funding
The Office of the Registrar has dedicated over $5 million in scholarships, awards, and financial support to graduate and undergraduate students. As an institution, University of Niagara Falls Canada believes in making quality higher education as accessible as possible and is invested in up-skilling the future with career ready degrees. Awards are offered based on registration and academic criteria and are divided into two categories, “Entrance” and “Academic.” You may qualify for multiple awards however you may only receive one award per category.
Curriculum
Year 1
Term 1
- Foundations of Digital Media (3 credits)
- Technology & Design (3 credits)
- Graphic Design Intercultural Communications (3 credits)
Term 2
- Research Methods in Digital Media & Communications (3 credits) [Prerequisite: Foundations of Digital Media]
- Design Thinking & Digital Media (3 credits) [Prerequisite: Foundations of Digital Media]
- Interactive Communications (3 credits) [Prerequisite: Foundations of Digital Media]
Term 3
- International Advertising (3 credits) [Prerequisite: Foundations of Digital Media]
- Data Analytics (3 credits) [Prerequisite: Foundations of Digital Media]
- Digital Storytelling & Brands (3 credits) [Prerequisite: Foundations of Digital Media]
Term 4
- Term Break
Year 2
Term 5
- Digital Visualization (3 credits) [Prerequisite: Technology & Design]
- Tools of Digital Media (3 credits) [Prerequisite: Foundations of Digital Media]
- Digital Media Entrepreneurship (3 credits) [Prerequisite: Foundations of Digital Media, Interactive Communications]
Term 6
- Capstone (9 credits) [Prerequisite: All required courses]
Career Opportunities
Graduates of the Master of Arts in Digital Media and Global Communications program will be prepared for a variety of careers in digital media industries, including:
- Digital Marketing Strategist
- Social Media Producer
- Public Relations Manager
- Advertising Executive
- Intercultural Communications Specialist
- Designer
- Technical Artist
- Entrepreneur
These roles are in high demand in the global labour market and offer promising career prospects in various industries such as art, design, business and engineering.
Labour Market Overview
The digital media industry offers promising career prospects, with the World Economic Forum’s 2020 Future of Jobs Survey identifying digital marketing and strategy specialists among the top jobs in increasing demand.
The shift to e-commerce, online marketing and digital transformation has accelerated in recent years, further boosting opportunities for graduates. In Canada, the digital media sector is experiencing rapid growth, with thousands of companies employing thousands of individuals and consistently seeking new talent from post-secondary institutions.