Master of Science Business Management Specializing in Digital Marketing
Berlin, Germany
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 5,700 / per semester *
STUDY FORMAT
On-Campus
* Plus a one-time matriculation fee of €500 and a one-time examination fee of €500
Introduction
What You Will Learn:
Learn the basics with our compulsory Management Foundation course, and study topics tailored to your interests and needs through your chosen specialization, Digital Marketing.
Management Foundation:
- Economic, Politics and Society
- Strategic Management
- Marketing
- Innovation Project
- Business Organization
- Project Management
- Leadership & Communication
- Research & Science Project
- Philosophy of Science and Research Method
- Advanced Statistics
Digital Marketing Specialization:
Raise your brand’s awareness, boost your company’s leads and sales and monitor the expectations and experiences of your audience, through the invaluable feedback garnered from your online platforms.
Learn how to implement a smart, data-based marketing strategy, establish inbound marketing approaches, and find out how to increase the efficiency of your campaigns through clever automation and personalization.
With the help of a finely tuned content marketing strategy, the many facets of digital marketing and copious online platforms can easily manageable and highly beneficial.
Why Move To Germany to Study?
Are you interested in getting a German education from one of the most exciting European cities? Look no further.
For over 20 years, the Steinbeis name has reflected Germany’s outstanding reputation for academic excellence — offering top-tier, flexible study programs both online and in the dynamiccities of Berlin and Munich.
Although both cities have a lot to offer in regard to future employment within large technology enterprises, SMEs, and start-ups, there are many more reasons to base yourself in either of these fantastic cities. By moving to Germany’s capital or Germany's economic heart to study, your opportunities aren't just limited to education and career.
Berlin is a global hub
The city boasts a large international community, making it easy to meet new people and integrate quickly into your new home. Also, English is a prevalent language, so – while we do encourage you to learn at least the basics – it is certainly possible to get by in Berlin without fluent German.
Berlin is a cultural mecca
As the epicenter for countless historical events, Berlin is an excellent place for curious students – and with its many galleries, restaurants, and infamous club scene, there is something for everyone and plenty of places to explore with all your new fellows and friends.
Berlin is affordable
Berlin ranks within the top five cheapest capital cities in Western Europe, so the price of rent, transport, and food is very reasonable. Expect to pay around 40% of your monthly salary for your Berlin accommodation, which in comparison to other major capital is very reasonable.
Munich is a green city
The abundance of green space in Munich strikes a nice balance between urban living and nature by offering a relaxing break from the hustle and bustle of big-city life. From the many parks one can choose to take in some fresh air, The Englischer Garten is a favorite amongst locals and tourists.
Munich is well-connected
Although traveling by bike is popular in Munich because of the city’s dense network of cycle paths and routes, the many underground and overground trains, trams, and buses make it easy to get around. Direct intercity trains allow for spontaneous weekend breaks, as well!
Munich is the center of technology
Munich has one of the strongest economies in the country and is well-known for being one of Europe's biggest tech hubs. Many of the major German companies are based here and several international giants have chosen to set up their headquarters in Munich, too.
Steinbeis University - Schools of Next Practices
At Steinbeis University - Schools of Next Practices, we help people find their path and have a positive impact on the world. By implementing our core study concept, the 5 Circles, into your life, you can and will succeed in reaching the Next Level of your professional life and personal journey. Make our 5 Circles — PURPOSE, CONTENT, TRANSFER, METAVERSE, and SUSTAINABILITY — your daily drivers to pave the way for your career.
Envision your PURPOSE and shape your life and career to fit your ultimate end goal with the support of the highly experienced lecturers and expertly trained student advisory team at Steinbeis University - Schools of Next Practices.
Strengthen your professional and personal qualifications and reach your Next Level through contemporary study CONTENT. Put the latest industry-led innovations and insights learned in the classroom into practice, thanks to our unique TRANSFER-oriented teaching method, and become part of the METAVERSE —the future of work — with our immersive technologies and diverse, digitally taught subject matter. The instructive knowledge and future-oriented perspectives gained during our innovative study programs are guaranteed to ensure your compatibility with modern-day working environments and job roles.
Use the knowledge and qualifications acquired during and after your time at Steinbeis University - Schools of Next Practices to go forth and make a real SUSTAINABLE difference to the world — socially, environmentally, and economically.
Career Opportunities
Your Profile:
You are interested in online and new media and would like to implement digital strategies to promote the brand and drive the projects of your current company. You want to learn more about software and technology development, and how to adopt and manage digital channels necessary for the most efficient marketing campaigns. You understand the importance of feedback and love the idea of having easy and effective communication between your company and its users via social media comments and chats.
Your Career Prospects:
- Online Marketing Manager
- Project Manager
- Product Managers
- Developers, Software, or Technology Specialist
- Journalist or Content Makers
- Entrepreneur in Digital Business
Curriculum
Core Course:
- Economic, Politics and Society
- Strategic Management Marketing
- Innovation Project
- Business Organization
- Project Management
- Leadership & Communication
- Research & Science Project
- Philosophy of Science and Research Method
- Advanced Statistics
Specialization Course:
- Marketing, Media & Communication
- Digital Economics: Implications for Business and Society
- Digital Marketing, Automation & Personalization
- Digital Technology & Internet of Things
- Structural Framework
- Market Research & Consumer Behavior
- Strategic Media Management
- Entrepreneurship
Gallery
Admissions
Scholarships and Funding
Find out if you are eligible for a scholarship so that you can save up to 25% off your tuition fees.
Because Steinbeis University – Schools of Next Practices is part of the Steinbeis Foundation, candidates can apply to the Steinbeis scholarship fund. Through this fund, a selection of students showing academic merit and outstanding interpersonal skills can save 25% off of their total tuition fees.
Scholarships are allocated based on motivation, personal and professional achievements, as well as academic excellence. Scholarships will be awarded to candidates from any educational or vocational background.