MSc Strategic Marketing
South Kensington, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2024
TUITION FEES
GBP 39,000 **
STUDY FORMAT
On-Campus
* applications for 2024 entry are now open. We accept applications on a rolling basis until the class is full. Our programmes are highly competitive, so we recommend applying early
** deposit: £3,900
Introduction
Developing the next generation of marketing leaders in a data-driven world
With the rise of digital technologies, social media, and a rapidly changing business environment, organizations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study, or Independent Research Project.
Drawing on our world-class marketing faculty and thought leaders in strategy, entrepreneurship, and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.
Ideal Students
What we look for in an MSc Strategic Marketing candidate
If you are passionate about marketing with an excellent undergraduate degree and are an effective communicator with great problem-solving and teamwork skills, then MSc Strategic Marketing is a good fit for you. We’re looking for confident applicants who come from a variety of academic backgrounds who can display their passion via extra-curricular activities or professional experience.
Admissions
Scholarships and Funding
We know that choosing to pursue a Master's program is an important decision and a substantial investment in yourself. Fees for our MSc programs are the same for both UK and international students.
In addition to the costs of tuition, you should also consider the costs of living in London during your studies and the lifestyle choices that will determine your costs. Many of the students in our Master's programs fund their studies through multiple funding sources, combining personal resources with education loans and scholarships.
Master's scholarships and bursaries
Imperial College Business School is pleased to offer significant scholarship funding to our most talented applicants. A range of scholarships are available, including several dedicated schemes for specific programs, and it is recommended that you apply early to give yourself the best chance of receiving an award.
We have three submission deadlines to apply for scholarships for our 2024 Master’s intake of students. To be considered for a scholarship you should submit your application by one of the deadlines; scholarships will be awarded from the first deadline onwards. We will review your suitability for an award alongside the other applications we receive within that round.
Please note that some of our scholarships require the additional submission of a video interview; admitted students will receive further information on how to submit a video interview via email within approximately two months of the deadline. Please also be aware that scholarships may not be awarded following every round (e.g. if scholarships in a particular category have all been awarded or there is an insufficient number of eligible candidates in a given round).
Curriculum
Program content
You will be taught through a combination of methods including lectures, syndicate discussions, team exercises, and individual case studies – assessed through examinations, team presentations, and coursework. Made up of core, elective integrated, and applied modules, the program will develop your domain expertise while expanding your understanding of how to solve complex business problems.
Please note, that program content is subject to change. Candidates who fail to complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.
Programme preparation
Through a combination of online pre-study modules and induction week, you will be ready to hit the ground running when your program begins. This comprehensive preparation not only prepares you for the academic rigor ahead but also ensures you're thoroughly equipped to maximize the benefits of your program.
- Online pre-study modules
- Induction week
Core modules
Our core modules will build on your previous experience while introducing new and challenging disciplines. You will gain a broad commercial understanding as a foundation for the focused study of marketing while developing practical tools for the application of marketing strategies.
- Applied Strategic Marketing
- Consumer Behaviour
- Digital Marketing
- Finance and Pricing Strategy
- Market Research
- Marketing Analytics
- Services and Customer Relationship Management
- Strategic Brand Management
- Strategic Market Management
Electives
We offer a wide range of elective modules, presenting an opportunity to truly shape the program to your ambitions as a marketing leader. You will choose a total of three electives from a broad selection of topics.
- Advanced Marketing Analytics
- Customer Analytics and Engagement
- Effective Crisis Management
- Emerging Technologies in Marketing
- Global Strategy
- Leadership
- Machine Learning Applications in Marketing
- Marketing Decision Making
- Marketing in the Age of Disruption
- Strategic Marketing Innovation
- Sustainable Marketing
Integrative and applied modules
In the summer, you will get the chance to integrate and apply your knowledge in the Entrepreneurial Strategy module.
You will also have the opportunity to gain practical experience by completing two of the following: an Applied Strategic Marketing Report, a Strategic Marketing Consulting Project, a Work Placement, or a Case Study. Alternatively, you can opt to study the Individual Research Project - a double-weighted project module - instead of completing two of these other modules.
- Applied Strategic Marketing Report
- Case study
- Entrepreneurial Strategy
- Individual Research Report
- Strategic Marketing Consulting Project
- Work placement
Global experiences
International experience is embedded into the program, offering opportunities to learn about other cultures, beliefs, religions, and business customs to widen your worldview and improve your interpersonal and intercultural awareness.
- Global Exchanges
Rankings
A global top three Master’s in Marketing from a leading Business school in London
- 3rd in Europe (Imperial College London, Times Higher Education World University Rankings 2024)
- 6th in the world (Imperial College London, QS World University Rankings 2024)
- #1 city for students (London, QS Best Student City Rankings 2024)
- 4th in the world (QS Business Master's Rankings 2024: Marketing)
- 96% employed within six months (class of 2022)
- 44 nationalities represented (class of 2023)
- 3 choose 3 elective options from a broad selection of topics
Program Tuition Fee
Career Opportunities
Career impact
At Imperial College Business School, your career is our priority. We have a dedicated Careers team that is committed to helping you achieve your personal and professional goals. With close links to the industry and a busy calendar of events, workshops, and personal development programs, you will be prepared to enter a highly competitive recruitment market.
- 96% employed within six months
- 73% employed in the UK
- 26% employed in FMCG, Luxury & Retail
Dedicated support for every step of your journey with us
Imperial College Business School Careers provides world-class support that is tailored to your career aspirations and is an integral part of your MSc Climate Change, Management & Finance program.
Several personalized services are provided before you start and throughout your time at the Business School to support you in securing a job in the sector of your choice. With close links to the industry and a busy calendar of events, workshops, and personal development programs, you will be prepared to enter a highly competitive recruitment market.