Didactic Modules:

#1.DESIGN METHOD
Go-to-market Strategy.

#2.SPECIALIZATION
Acquire tools and technicality.

#3. NEW MARKETS
Digital event, digital innovation, digital retail.

#4.EMPOWERMENT AND CERTIFICATIONS
Be more competitive in the job market.

#5. PROJECT WORK
Test yourself in real projects.

# 6. CAREER DESIGN
Learn to plan your career, we will teach you to recognize and value your peculiarities.

#7. INTERNSHIP
Test your skills.

A final exam will formalize the path done by each student.

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in “DESIGN THE DIGITAL STRATEGY. Design, marketing e comunicazione per la trasformazione digitale” from the Politecnico di Milano.

The Specializing Master in Design the Digital Strategy trains professionals able to devise and manage digital communication and marketing strategies and to coordinate the various figures necessary for the process. Thanks to the design approach and the ability to interpret the context developed during the Master, candidates will be able to design and manage digital transformation strategies for business, marketing and communication.

During the training the candidate acquires the necessary strategic and project management skills, the experience in the choice of communication languages ​​and the mastery of technicality that allow him to fill different roles on the market:

Digital strategist;
Content strategist;
Digital PR & reputation manager;
Digital ADV expert;
Data Scientist.